Saturday, 18 September 2010

The problem with PR.......


It's only the second day of LFW and fresh from Twitter reports are coming in that bloggers like Susie Bubble are being turned away from shows. This year it's been hard to notice that the term 'blogger' that was so popular in February has become SS2011's 'dirty word'. It's becoming harder to get into fashion week, which to me is completely understandable, but now it's causing problems to the real bloggers, such as StyleBubble. When such a major blogger is turned away from a show is begs the question where can the PR companies draw the line with invites? 

Since February there has been a lot of articles discussing the new influx of bloggers who want tickets to shows- there are many arguments ranging from, 'bloggers shouldn't be allowed such easy access due to lack of experience in the industry' to 'they are the younger generation who keep fashion in touch with youth'.

It's a difficult one....but lets see how this discussion changes after this week.....

Laura
x

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