SS 2011- 'Paired down...'- there was a big change in Max Mara's collection for the SS season. The brand has really embraced the minimal trend- classics have been simplified down to the basics and colours are fresh and clean. Moving towards more of a Celine-feel. Backs were cut out to break up the solidity of fabric. Knits were pure white, but were textural.
AW 2010/11- 'Winter gold'- AW season is when you see Max Mara's signature. Statement pieces were glamourous with a military twist, yet simple enough to be wearable. A classic camel coat is always present in an AW Max Mara collection. The collection's graphic quality e.g. the fair-isle knits gave it a more modern edge, current fashion edge.
AW 2009/10- This collection was a case of the classic Max Mara palette, with elements of boldness in ket pieces e.g. a postbox red trench coat. The styling of the clothes was what most interested me in this collection. The shirt hem and jumper peak out below jacket hems in the same tone, but subtly different textures. Luxurious tailoring fabrics and wool keep Max Mara's tradition of high quality elegance.
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