Let's talk about the Chloé girl....
Former artistic directors include Karl Lagerfeld, Stella McCartney and Phoebe Philo, who's now impressing everybody at the new design director at Celine. Currently Chloe is headed up by Hannah MacGibbon.
A snapshot of STADIUMAGAZINE's interpretation of a Chloe collection...
Chloe advert from the 1970's
Taking a wider look at the Chloé collections from the last 10 years, let alone the progression of the brand from the early 1950's, the brand has changed significantly.
So let's have a look at highlights from the past 5 years- changing design directors, changing styles:
'Out on her own...'- AW 2006/7- After Phoebe Philo's departure this was the first collection from Chloe without a design director. The sense of masculinity is obvious, but the 'Chloe look' is one of effortless elegance. The design inspiration centre's around dressing a young woman for stylish living.....
'A Chloé girl rebellion'- AW 2007/8- Paolo Melim Andersson (prev. at Marni). This collection wasn't a resounding success- but clever constructions and detailing aren't exactly far away from today's Chloe style. Hand painted tweeds and luxury fabrics are really exploited here.
SS 2009- 'Signature style...'- colour and recognisable detail were key to this collection. The scalloped edges were reproduced everywhere after Chloe showed the SS 2009 collection. After a time without a head designer, MacGibbon really started to make her own mark on the brand- an aesthetic that continues today. Chloe clothing becomes far more commercial at this point.
AW 2009/10- 'A quality focus....'- one of the main reason I'm so drawn to Chloe is their consideration of quality- it seems to be a the forefront of their design philosophy. There is a couture quality about Chloe- yet a minimalism that makes it modern. The style is effortless, easy glamour. This collection was specifically inspired by the illustrations on Antonio Lopez:
AW 2010/11- 'Iconic MacGibbon....' The 'Chloe' colour palette has become established. Subtle surface textures, such as melange knits and leather quilting break up the wool textures of the collection. Chloe is definitely a lifestyle brand- luxury is priority, as I said above. Most of the garments are based on masculine pieces, made over-sized for women. There is a definite 70's influence at this point.
Chloe clothes on the move ( SS 2010 advert):
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