The new couture code......

If we're honest we all knew that this time would come. Fashion became saturated with 'minimalism'. In fact SS 2011 was still saturated with it. But someone decided to buck this trend and really look to the future. Raf Simons, Creative Director of Jil Sander since 2005, took this step and because of it the collection has been hailed as the toast of the SS2011 ( although we'll see after Paris!).


Welcome to: MAXIMALISM 
(at least that's what it's been labelled as)

Inspired by Yves Saint Laurent couture silhouettes.

NEW COUTURE = Silhouette + Colour (Not beading, corsetry etc).

Everyone at Milan was trying the colour thing, but Simons has perfected it. Combining this with a wearable, yet couture-like desirability is something creative and original.

Laura
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Watch highlights of the collection below- you can get a sense of the volume at the back of the garments as well:

Look what I found.....

I found a fantastic website that's called "Into the Fashion". It shows you where a designer's fashion inspiration has come from. A bit like I've been trying to do when I've come across the press releases. I think it's great when you can actually see the theme behind a collection- it takes you beyond the mere aesthetic and teaches you how THEY design. The site also analyses trends as soon as a collection has shown at fashion week. It's IMMEDIATE!

Take a look at some examples from this season's collections:

Helmut Newton from 1985 showing an outfit of Yves Saint Laurent's Rive Gauche collection from 1985. Gucci Spring/Summer 2011

Missoni in 1971 by Barry Lategan and a 70s inspired collection by Marc Jacobs for SS 2011.

www.intothefashion.com

Laura

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